This site is a blog for musicians and music industry people. It is a free educational resource and it is also the way I advertise my music consulting services. I am an entertainment professional with deep roots in the music industry. Throughout my music career I have been a major label A&R representative, a music supervisor, an artist manager, a reality show producer, a bass player and the head of a digital record label.
You’re in music. You are frustrated with the Industry and on days where you are honest enough to admit it you are jealous of several of the seemingly talentless hacks that sit atop the pop charts. Here are some of the conclusions I have come to about my career path in and out of music.
Sometime in the last year or so I was aimlessly flipping through 400 channels of nothing on when I noticed a familiar face on TV. My old band mate from college Gabe Roth was playing on one of the late night shows with his band Sharon Jones and the Dap Kings. After playing together in college Gabe simply never stopped. He maxed his credit cards and borrowed money from friends and did anything and everything he could to always be playing. Although he is most proud of the work he does with his own projects he was recently awarded a Grammy for engineering and doing arrangement on the Amy Winehouse Record “Back to Black”. Gabe is not one of the talentless I referred to in the opening paragraph by any stretch of the imagination.
I was so happy and proud to see an old friend doing so well… until of course a completely unreasonable jealousy rose within me. “Man, if only I stuck with it… I could have… I would have… If Only…If Only…If Only…” Was I ever as talented as Gabe? Nope- not by a long shot. Are there people far less talented than him or you or I doing extraordinarily well in music? Yes, Absolutely. Why is that?
Sometimes there is absolutely no reason. Sometimes someone was at the crossroads of right place and right time and lightning struck in the biggest way imaginable. This is rarely the case but it IS the constant example I bring up in my mind when I am feeling down about how things are going in my career and my life. I either bring up someone who lightening struck / metaphorically won the lottery or I conveniently forget that most people I compare myself to have put in years and years of work towards a single goal whereas I have not put in nearly as much effort towards any one focus.
I still play but I am definitely happy being a hobbyist for now – in spite of having had the great luck to play with some amazingly talented people I would be thrilled to just have a cover band that would play weekly and be good enough so I wouldn’t have to guilt people into showing up. My main focus is growing my coaching business and it is built and marketed in the same way I marketed the groups I played in or worked for. I know I am having a bad day when thoughts of the “compare and despair” variety pop into my head. Things like “How the Hell does Ariel Hyatt have almost 10,000 twitter followers?” or “What is in the Kool-Aid that Derek Sivers is pouring that gets him 50 comments on every blog post?”
I am getting better at not letting these thoughts derail my day and I have learned that when I am thinking like this – even if it is only for seconds- I am doing nothing towards accomplishing my goals. I also came to the realization that the people I am comparing myself to had their eye on the proverbial prize for years. Both of the aforementioned executives (both of whom I like and greatly respect) focused on building their companies for well over ten years each. Other than breathing – I don’t think I’ve done anything that consistently for that long and if breathing were up to my conscious self I’d probably forget that too.
It comes back to my friend Gabe. I interviewed him because I had to know his secret only to realize it was plainly obvious. In a moment I couldn’t quite fully capture in the interview his voice warmed and he said something to the effect of “Rick, how long do you know me? I haven’t done anything different for fifteen years…”
Don’t ask me why it was a ton of bricks moment for me but it was. I realized when looking over my shoulder that he was consistently playing. He risked bankruptcy to have a studio built in a shady part of Brooklyn so he could always be recording. He played with anyone who would teach him something and it got to the point where I didn’t recognize him without a gig bag on his back or a snare under his arm. That was it – that was the “secret” and not just for Gabe – for almost everyone I knew who has endured in music.
More than talent, more than “luck” more than any other trait that I have seen in musicians (or music business people for that matter) it was being consistent. The people who were always playing and creating were the most likely to succeed. The people who found a way by whatever successive approximations they could come up with who adapted their lifestyles to always be creating, playing and touring consistently were the ones who made something of themselves. It wasn’t the best artists that always “made it” – it had a way of being the artists that were still artists ten years later. If you want to look at a glaring example of the power of being consistent just look at Anvil.
So likely this was too much of a me focused article and for that I apologize but when I get down about where I am in the world I find it is really important to remember that I am not a patient man and I have not consistently put in enough effort over a long enough period of time towards any one goal to complain about where I find myself today.
Some days the Cool Hand Luke Spirit can be a hard thing to muster up but I don’t want to ever look back on my life again and say “If Only” to no one in particular.
Tags: being consistent, jealousy, Make a living making music, Music Industry frustration
March 30th, 2010 at 2:44 pm
Rick, if it makes you feel any better, we all feel this way from time to time. We live in a world where Taylor Swift makes everyone over the age of 20 look lazy and obsolete. Don’t let the “If Only’s” get ya down. Don’t Look Back, and Don’t Look Back In Anger
March 30th, 2010 at 2:49 pm
I always enjoy the “me” articles. I enjoy the other ones too.
March 31st, 2010 at 1:46 am
I tell artists to play at every opportunity. But because bands and artists are told by venue operators that they better have a draw, they are afraid of playing too much. Therefore they only play occasionally and then invite the same group of fans over and over again.
But it is much better to play anywhere and everywhere, even if you have to play for free, to gain more experience and to hopefully be seen by new people each week. Sure, touring is one way to do it. But even in your own city or your own region, you can play a variety of different venues if you have a deep enough catalog and if you are versatile enough to play essentially a different show every time.
I know one singer/songwriter who was able to play about 200 shows a year, mostly in one region. She played solo gigs. She played duets. She played full band. She played coffee houses. She played bar band gigs. She played big concert halls. She played private events. She played outdoor concerts. She’s also a prolific songwriter so she’s got about 80 original songs to draw up.
March 31st, 2010 at 11:50 am
Finding this post in my inbox this morning was exactly what I needed.. almost spooky. Reading it gave me the smack in the face and encouragement that I needed right at this particular moment.
Thanks for that… your posts have been very helpful for someone who (I am reminded again) is really just getting started.
March 31st, 2010 at 11:54 am
Glad to hear it helped! Thanks for reading and commenting Jess – and Michelle, Aaron & Suzanne!
April 7th, 2010 at 5:01 pm
Thanks for your courageous honesty, Rick! It’s very heartening, and in fact, inspiring, to know that this happens to everyone, at every level. I’m sure Gabe looks one level ‘up’ and thinks, ‘if only’ every once in a while.
In this, there is the idea of ‘gentle pressure’, like a river carving away at rock. You can’t get desperate. All my mentors repeat the same advice – just keep doing it, just keep creating, connecting and learning.
I just read Bruce Warila’s little piece on the Tibetan Windhorse, over at Music Think Tank. If you haven’t already, check that out.
Cheers!