This site is a blog for musicians and music industry people. It is a free educational resource and it is also the way I advertise my music consulting services. I am an entertainment professional with deep roots in the music industry. Throughout my music career I have been a major label A&R representative, a music supervisor, an artist manager, a reality show producer, a bass player and the head of a digital record label.
Experience
Rick Goetz
Rick Goetz started his career in entertainment as the bass player and manager for the funk band Dine-O-Matic while at New York University in the early 90s. The band played out in New York City regularly for about three years, and members of the group have gone on to play and record with David Byrne, Amy Winehouse, Ian Astbury, The Roots, Public Enemy, Sharon Jones & The Dap-Kings, Antibalas and the Walkmen. It was managing this group that lead him to an internship at Lava / Atlantic Records in 1995 where he stayed for six years, ultimately rising to the position of Director of A&R.
While at Lava, Goetz worked with artists such as Kid Rock, Matchbox 20, Sugar Ray and The Corrs. He was responsible for finding and developing new talent and made significant contributions to the marketing efforts of the label’s major acts by bringing in creative partners, sponsors and unconventional promotional strategies.
In 2001, with multiple labels bidding on his services, he left Lava / Atlantic for Elektra Entertainment Group becoming the label’s Sr. Director of A&R and marketing. During his tenure at Elektra he worked with several developing artists as well as well established acts like Dream Theatre, Pantera and Damage Plan. It was also during this period of time that Goetz began producing documentaries on “Outsider” music, several of which would gain him representation as a reality show producer with ICM and developmental deals at VH1 and Comedy Central.
In 2003 Goetz left music to pursue opportunities in TV. He worked on shows like “Sesame Street” and “Psychic Detectives” and continued to develop new TV projects with various show runners. In 2006 he signed on to run a digital only, internationally focused record label called Internationally Known that was in the EMI family of labels. During his tenure at EMI, which was just under a year, he released over 300 albums, singles and music videos and was responsible for the distribution, marketing and clearance of these products. In early 2007 the call of a variety of freelance opportunities led him to leave and found Rick Goetz Consulting LLC.
Since founding his own company Goetz has handled major marketing campaigns for a range of artists from the young and aspiring to multi-platinum international artists like Sarah Brightman.
Julia L. Rogers
Julia L. Rogers is a classically-trained musician, published author, editor, journalist and a contributing music writer at Bitch magazine and Billboard. She has spent years as a journalist investigating and celebrating the many aspects of business strategy and innovation, social media and emerging technology for small businesses and corporate clients, including The Huffington Post, Entrepreneur and American Express. She was previously a grant writer and development/marketing strategist for several New York City-based non-profit Arts organizations and has also written business development materials and produced online media for a variety of small technology companies to help them solidify their brands and forge strong relationships with clients and their local and global communities. As a biography and press release writer as well as a communications consultant, she delves deep beneath the surface to elicit the exceptional, fascinating dimensions and details that make artists sparkle. Julia also plays out regularly in New York City in various original projects as a songwriter, cellist, bassist, singer and pianist. She has been working with MusicianCoaching.com since 2009.
