Other than How do I get a record deal? or How can I License my music? the question that comes up the most is How do I make it in the music industry?” “Making it” to me just means making a living playing, writing and recording music. Top 5 Behaviors that will help you make [...]
Music Marketing and Promotion 102
The many moving parts of marketing and promotion of your new music release.
Music Marketing and Promotion 101
Ready, Fire – Aim! I have worked with about a dozen artists over the last year more than just coaching them but doing the heavy lifting – product managing and marketing the release of recorded music and tours. What never ceases to amaze me is the myriad of things that many artists only remember about [...]
B2B Music Marketing
When working with new clients I often tell the story of how Redbull started rolling out their product. In recent years Redbull has started doing a great deal of business to consumer outreach through advertising but it wasn’t always that way. I was once told by someone who works in marketing there that the original [...]
Modern Music Publishing
Jodie Ferneyhough – The Managing Director of Universal Music Publishing speaks about what the music publishing business is like today.
A Digital Music Strategy…
An article about having a cohesive digital strategy for your music both on and off of your website.
What NOT to do at a Music Conference
What NOT to do at a Music Conference.
How To Cover a Song – HFA
Interview with Maurice A. Russell the Senior Vice President of Licensing, Collections, and Business Affairs at the Harry Fox Agency.
Conversation Currency
It occurred to me recently as I got a call from a musician with a great deal of heart and hope but very little in the way of compelling reasons to get people to listen that it was time to discuss the notion of conversation currency.
