The many moving parts of marketing and promotion of your new music release.

Ready, Fire – Aim! I have worked with about a dozen artists over the last year more than just coaching them but doing the heavy lifting – product managing and marketing the release of recorded music and tours.  What never ceases to amaze me is the myriad of things that many artists only remember about [...]

When working with new clients I often tell the story of how Redbull started rolling out their product.  In recent years Redbull has started doing a great deal of business to consumer outreach through advertising but it wasn’t always that way.  I was once told by someone who works in marketing there that the original [...]

Jodie Ferneyhough – The Managing Director of Universal Music Publishing speaks about what the music publishing business is like today.

An article about having a cohesive digital strategy for your music both on and off of your website.

What NOT to do at a Music Conference.

Interview with Maurice A. Russell the Senior Vice President of Licensing, Collections, and Business Affairs at the Harry Fox Agency.

It occurred to me recently as I got a call from a musician with a great deal of heart and hope but very little in the way of compelling reasons to get people to listen that it was time to discuss the notion of conversation currency.