Music Marketing

Posted By Rick Goetz on July 6th, 2013

A blog for musicians and music industry people. It is a free educational resource and it is also the way I advertise my music consulting services. I am an entertainment professional with deep roots in the music industry. Throughout my music career I have been a major label A&R representative, a music supervisor, an artist manager, a reality show producer, a bass player and the head of a digital record label.


BitTorrent, Digital Marketing and BMI Royalties News September 21, 2014

Posted By Julia Rogers on September 21st, 2014

Statistics claimed BitTorrent users buy more albums online than other Internet music fans, Mashable explored some strategies the music industry could learn from non-musical digital marketing firms, and BMI reported record-breaking revenues.

U2 Freemium, In-Tweet Purchasing, and Music Unemployment News, September 14, 2014

Posted By Julia Rogers on September 14th, 2014

U2 decided to release its new album free through iTunes, Twitter launched its new “in-tweet” music purchasing, and the unemployment rate in the sound recording sector of the music industry hit a new high.

Music Monetization, India Music Market, Groupon and LivingSocial News, September 7, 2014

Posted By Julia Rogers on September 7th, 2014

Music industry analysts discussed music monetization, the UK announced a trade mission with India to explore its booming music market, and major live music companies partnered with LivingSocial and Groupon to sell fan experiences.

Streaming Music, Super Bowl Halftime Show, and Net Neutrality News, August 31, 2014

Posted By Julia Rogers on August 31st, 2014

An industry analyst explained the rise of streaming music, the NFL considered a pay-to-play Super Bowl halftime show, and Billboard outlined the potential impact of net neutrality.

Making a Hit Song, Iggy Azalea Adult Website and Mobile Music App News, August 24, 2014

Posted By Rick Goetz on August 24th, 2014

A music writer compared the trajectory of a hit single 20-years ago to show music industry changes, an adult webcam site offered two big-selling female artists multi-million-dollar contracts, comScore revealed the state of the mobile music market.

Surviving the Label System

Posted By Rick Goetz on August 21st, 2014

Lead singer/songwriter Brad Roberts of The Crash Test Dummies relays the experience of transitioning from major label to independent artist and shares some advice for songwriters that want to succeed in the current climate.

Spotify and BandPage, Global Album Release Date, and Talent Agencies Act News, August 17, 2014

Posted By Julia Rogers on August 17th, 2014

Spotify and BandPage established a partnership, the IFPI considered establishing a universal weekly release date for new albums, and a ruling changed contracts between producers, artists and record labels.

Touring, Beats Acquisition and UK Copyright Law News, August 10, 2014

Posted By Julia Rogers on August 10th, 2014

A long-time band manager laid out the challenges of touring in the modern music business, an industry analyst presented the ramification of Apple’s Beats acquisition, and the UK amends its music copyright laws.