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Music Marketing

Posted By Musician Coaching on July 6th, 2013

A blog for musicians and music industry people. It is a free educational resource and it is also the way I advertise my music consulting services. I am an entertainment professional with deep roots in the music industry. Throughout my music career I have been a major label A&R representative, a music supervisor, an artist manager, a reality show producer, a bass player and the head of a digital record label.

 

Communicating a Consistent Artist Brand

Posted By Julia Rogers on April 24th, 2014

Music bio writer Julia L. Rogers delivers some tips for artists about developing a consistent and unique artist brand, voice and identity.

Brand Endorsements, Napster and Major Labels and Pandora News April 21, 2014

Posted By Julia Rogers on April 21st, 2014

Forbes explored the value of limited-edition sneaker endorsements, music attorney Lee Phillips explained why labels have struggled in the Digital Age, and labels filed suit against Pandora for using recordings made before 1972.

Sync Licensing and Music Placement

Posted By Musician Coaching on April 17th, 2014

Brent McCrossen of Audiosocket talks about how his company helps support artists and shares some tips for musicians that want to get paid appropriately for their music.

Music Metrics, Megaupload and Wu-Tang Clan News April 13, 2014

Posted By Julia Rogers on April 13th, 2014

Experts talked about how music analytics are helping the music industry, the MPAA and RIAA sued Megaupload, and Wu Tang Clan’s recent album release strategy could teach a valuable lesson to other artists.

Connecting with Fans in Real Time

Posted By Musician Coaching on April 10th, 2014

Josh Hubball, head of business development at App.net discusses how technology has developed around selling music and music-related products and how App.net’s Broadcast tool can help artists build their fan bases.

Radio Industry, Music Copyright Law and Streaming Music News, April 6, 2014

Posted By Julia Rogers on April 6th, 2014

A study revealed radio is still the most popular music discovery method, the music industry rallied in support of a unified lobbying message, and industry insiders said Google, Apple and Amazon are enhancing their streaming offerings.

Monetizing Music Imagery

Posted By Musician Coaching on April 3rd, 2014

Kevin Arnold, founder of OpenAura Kevin talks building music platforms since the dawn of the Digital Age and how his platform helps musicians use images, bios and other visual content to build more robust brands.

How to Fight Music Piracy, Twitter Music and Digital Marketing News March 30, 2014

Posted By Julia Rogers on March 30th, 2014

The IFPI called for an expansion of pirate site blocks, Twitter hinted at a new music offering, and Sony rolled out a brand-new digital marketing campaign for an artist.