Music Marketing

Posted By Rick Goetz on July 6th, 2013

A blog for musicians and music industry people. It is a free educational resource and it is also the way I advertise my music consulting services. I am an entertainment professional with deep roots in the music industry. Throughout my music career I have been a major label A&R representative, a music supervisor, an artist manager, a reality show producer, a bass player and the head of a digital record label.


What Musicians’ Websites Need

Posted By Rick Goetz on July 31st, 2014

Bandzoogle CEO David Dufresne talks about the company’s history and the important details artists commonly overlook when building their own websites.

High-Resolution Audio, YouTube Record Labels and Weird Al Marketing News, July 27, 2014

Posted By Julia Rogers on July 27th, 2014

Industry insiders discussed the potential impact of “high-resolution audio,” Universal Music created a new YouTube-focused record label, and a music business analyst shared some lessons artists can learn from Weird Al’s marketing strategy.

Becoming a Great Musician

Posted By Rick Goetz on July 24th, 2014

Musician and songwriter Danny Barnes talks about his views on the state of the modern music industry and shares some advice for artists that want to become truly great at their craft.

Music Piracy Plant, Garth Brooks and Fair Digital Deals Declaration News, July 20, 2014

Posted By Julia Rogers on July 20th, 2014

A huge illegal music pressing plant was shut down by police, the industry questioned whether Garth Brooks can successfully forge a comeback, and over 700 indie labels signed the new Fair Digital Deals Declaration.

Recording Studio Technology, Auto-Tune, and Linda Perry Project News, July 13, 2014

Posted By Rick Goetz on July 13th, 2014

Experts reported that the recording studio could soon change dramatically,The Huffington Post explored how auto-tune has really affected musicians, and hit producer Linda Perry discussed how fear holds musicians back.

Crowdsourced Songwriting

Posted By Rick Goetz on July 10th, 2014

Terry Derkach, co-founder of the new Hookist songwriting competition talks about his experience on both sides of the glass, the philosophy behind Hookist and how it will help both established and emerging artists get their music out there.

Digital Music Revenue, Streaming Music and SoundScan Mid-Year Industry Report, July 7, 2014

Posted By Julia Rogers on July 7th, 2014

Business Insider revealed that just one-third of revenue in the global music business comes from recorded music, entertainment reporter Ted Gioia listed streaming music service features consumers want, and Billboard summarized the SoundScan Mid-Year Music Industry Report.

Starting a Music Career

Posted By Rick Goetz on July 3rd, 2014

A discussion of how the music industry climate has changed for aspiring and emerging artists in the Digital Age and how musicians can be more diligent about taking responsibility for the many aspects of managing their careers.